Case Study: Discover North Walsham

Coastal Media & North Walsham Town Council

Testimonial from Coastal Media: “At Coastal Media, we recently won tenders to deliver two separate three-month town campaigns for local town councils as part of North Norfolk District Council’s Town Ambition Programme (TAP), funded through central government funding streams aimed at revitalising town centres. The TAP programme was developed to support projects that drive footfall and dwell time, improve resident and visitor experiences, and strengthen the vitality of towns including Cromer, Fakenham, Holt, North Walsham, Sheringham, Stalham, and Wells-next-the-Sea.

The programme focused on working closely with local businesses and community organisations to identify and deliver projects that support local economic growth and improve how people experience their towns. Following extensive consultation with businesses and residents in North Walsham, one message came through louder than anything else: people wanted the Sunday market relaunched and revitalised. The market had previously struggled with low trader attendance and poor public footfall, creating a difficult cycle where traders didn’t want to attend because there weren’t enough visitors, and visitors weren’t attending because the market lacked energy and variety.”

We brought Becky in at key stages throughout the campaign, and from day one she completely understood the brief. Her first session was during a community litter pick and professional town clean-up organised by the Town Council. Becky captured the energy, pride, and momentum behind everything happening in the town. Those images became invaluable, helping residents and businesses actually see the work going on behind the scenes and creating real buy-in from the community. Instead of people dismissing it as “just another council initiative”, they became excited and engaged. We then ran a mini market ahead of the official relaunch, and agaim,

 “Becky captured exactly what we needed, smiling traders, busy streets, genuine community spirit, and the buzz of people enjoying themselves. In just a couple of hours, she also photographed local independent businesses, helping us build a wider bank of imagery that showcased the town beautifully.”

The quality of Becky’s work was incredible, but more importantly, she has a real talent for understanding people, emotion, and community. Her photography doesn’t just document events, it makes people feel something. That emotional connection is what drives engagement, and we saw that firsthand throughout the campaign.

By the time the official market relaunch arrived, the momentum was huge. The streets were absolutely packed, thousands of people attended, and I genuinely believe Becky’s photography played a massive role in making that happen. Professional photography made a huge difference, but Becky’s ability to capture atmosphere, energy, and authenticity is what truly set the campaign apart. Stock imagery or phone photos simply would not have created the same impact.

North Walsham Town Council now has a powerful bank of professional imagery they can continue using year after year, and they’ve already rebooked Becky for future events. The visuals now help their events feel exciting, vibrant, and genuinely worth attending, something many councils are trying hard to achieve.

We work closely with councils across Norfolk, including Norfolk County Council, North Norfolk District Council, and multiple town councils, and I will now be recommending Becky to all of them without hesitation.

“If you’re a council, community organisation, or anyone working to promote a town, event, or local initiative, I genuinely believe you need Becky involved.”